Today, we’re going to talk social competence, because that’s often a consideration overlooked when fans think about a new leader for their club. We think tactics, trophies, hair density, how much they dance about on the sidelines.
Jokes aside, social competence is one of the most important aspects of a managers game, and quite often the defining factor in success. The man who represents your club sets the tone for how your brand is perceived, they can inspire sensational player to move to shitty areas, they can make average players believe they’re heroes.
Barcelona passed on Mourinho because he was a brand destroyer, but players like CR7 describe him as one of the best motivators in football. Jurgen Klopp has a band of average players on the verge of a Champions League final, those players feed off him. Leonardo Jardim took a group of inexperienced youth players and made them the most exciting attacking force in Europe. Social competence matters, and it comes in many different forms.