Finally, Auba signed da ting.
I do NOT want to see a ⌛ emoji EVER again. NEVER.
This moment is huge for the project. Auba is one of the best sharpshooters in the world. He’s the de facto leader in the dressing room. Charismatic, swagger for days, the absolute embodiment of everything we love at Arsenal. An adopted North Londoner. We are VERY lucky he’s dedicated his prime to us.
It didn’t come cheap. £250k a week over 3 years plus all the trimmings. The total deal could be worth up to £55m. Wow, wow, wow.
Totally deserved though. There’s no debate over whether this deal is worth the money. He’s expanded his game, shown that he can push through the downtimes, and he’s proved that he is the BIG game player we’ve been desperately hunting for over the years.
There are many layers to why this signing is important, and look, I’ll be first to admit I wanted to cash in on him.
Firstly, the Arteta revolution would have taken a lot longer if we’d lost him this summer. Goalscorers are still the rarest of commodities in world football. More importantly, it’d be very hard to buy the sort of momentum his endorsement offers.
Secondly, we now become an even hotter project in the eyes of world football. Signing elite players just became a little easier. If you are Aouar (who took a red last night to speed his move to Arsenal), the thought of feeding balls to Auba must be exciting. If you’re a young player, imagine the prospect of sharing a dressing room with a global icon?
Thirdly, this has been a summer of carnage for football. We have no money, but our dear leaders have shuffled the pack to make this happen. That shows that we now have people in the backroom that can sell a big idea to the CEO. It also means – I hope – that we have a CEO that can sell to the KSE group in Delaware.
This is a good day to be an Arsenal fan. The dark clouds that have hung over the club for 10 years are starting to break. There’s light. The vision is clear. You can feel the energy behind the rocketship the club is trying to send into orbit.
There’s still a huge amount of work to do. Our squad is a long way from perfect. We need to shift on some of the problem players. We need to find consistency. The on-pitch execution needs to rapidly evolve into something that is pleasing.
That’ll come with time. Ups and downs will be part of that journey. Our faith will certainly be tested this season.
… but we’re on the right path.
The players, fans, and club believe we’re going places. When was the last time you felt this way about Arsenal?
Just a short one today. I have a fresh Auba podcast I recorded with Dom. Enjoy!