Things are starting to pick up at Arsenal HQ. David ‘Still a god who is Fabrizio anyway’ Ornstein has made the announcement that a new three-year deal has all but been inked.
The report on The Athletic had a few interesting tidbits.
1. The contract will ‘enable’ him to become the highest-paid player at the club. Enable suggests that there are some sexy bonuses involved, I’m not sure it means he’s going to be raking in the same takehome as Mesut.
2. The theme of the summer is that Arteta played a huge role in pulling the deal over the line. I told you way back when that he had the sauce and here we are. I’ve said many times over the years that big-name managers are not the only guys in the game with pull. Big ideas, attention to detail, and project energy can go a very long way. Auba looked very slumped shoulders in December. Now he’s winning trophies and he looks like an icon. I am very, very happy that we have a coach that knows how to motivate and sell an exciting vision.
3. The article talks about his leadership. He’s a ‘by example’ kind of guy. It reads like the club is very much leaning on its older players to bring the promising batch of kids through the ranks. Auba will be an influencer on our striking talent, but according to the report, he’s also making time for Tierney and Pepe.
I definitely wanted to burn down the house this summer and start again, but I have to admit, I like the idea of keeping big players around to guide the youth coming through. David Luiz guiding Saliba and Gabriel is a good thing. Willian helping Saka, Reiss and Martinelli can only be a good thing. Auba, one of the best strikers in the game, leading our line, can only be a good thing.
This deal is absolutely huge for Arsenal. We’ve spent the last 5 years under a very dark cloud. We’ve been directionless on and off the pitch. We’ve had to question the motives of our execs like never before. All those issues have now been dealt with decisively.
We have one leader at exec level. We have a technical director free of negative influence. We have one of the best young coaches in world football. We kept our best player. We have the makings of a very, very, very good squad.
There’s still work to do. We need to address our midfield with an 8 and ideally a 6. We still need to shake free some of the deadwood. There must be a balancing of the books.
But the fundamentals are there… you haven’t been able to say that of Arsenal for a long time. Now watch this video to close out my emotionally charged piece about GETTING OUR ARSENAL BACK.
Wipe those tears you melt, it’s just a promotional video.
… but, you know, I do advertising for a living so let’s have a little chat about how fine this execution is.
It’s another 30-yard screamer in the 90th minute for me (Arsenal scoring).
The narrative for the 3rd kit, which I actually really like, is that we’re a family. I don’t know whether you could have posted a video like that 5 years ago. At the 3000 feet view, it’s a football story, at the super fandom level (using hacking technology to find out if Partey has a booking at Claridge’s), it’s basically reflective of how the fanbase has come together over the last 6 months.
I love the historical references. King Kanu making an appearance. I love that the Women’s team prominently featured again. I love the way the phone footage makes the piece feel intimate. I also like how Adidas is positioning Arteta as a star. They’re making a thing of his non-negotiables, just like me and you are doing so at work.
‘Billy, what have I told you about saying ‘thanks for reaching out’ in e-mails?’
‘You said it was a non-negotiable’
‘Pack your Zoom Billy, the internship is over’
Anyway, all these good feelings heading into the season are important. We need a great start. This is a confidence team. We need to turn good vibes into points, but I’m feeling good about that this year.
Still some work to be done in the transfer window, but overall, things are looking up.
What do you think of the shirts? Share in the comments.
P.S. I just had a new e-mail template designed. It basically looks like the blog. If you want a piece of that sweet, sweet newsletter action, add your details below.
1 and a
2 and a
“I’m not sure it means he’s going to be raking in the same takehome as Mesut.”
I’m sorry… who his this Mesut ?
Tr4phy
3rd and 4th btw.
Damned!! lol
Beautiful shirt.
Adidas have given us the creme de la creme of their Marketing and Design Team.
I must admit that this promotional video is awesome.
7th Finished above our league position for last season.
Now let me read the post.
Pedro,
Just like you I’m quietly confident in what the team can pull off this season. If we get either of Partey or Aouar, that takes us from Europa to a CL spot.
And like I said in a previous post, Pepe will be on a different level this season. Just a gut feeling. Quietly confident about him.
Shirts – like the color/pattern, hate the V-neck.
Gotta say that is a pretty damn good video!
The shirt is nice, but I loved last season’s yellow away kit
@HL,
So true. When you look at what United are wearing, you just wonder if they got inspiration from Sanchez’s greedy stubs on the piano. Can’t think of any other place their designer was at the moment to come up with that staggering shyte.
Great shirt.
Adidas giving us their heavy hitting.
8th and made the first 11
Can’t say the same for that Mesut fella
Who’s he by the way?
So I didn’t make the first 11 because I read the post…
Damn
Less than 48 hours until our season kicks off and the midfield is the same as last seasons plus Elneny.
“Less than 48 hours until our season kicks off and the midfield is the same as last seasons plus Elneny.”
Thankfully Ceballos is back and as much as we don’t have much creativity going forward, Arteta has instilled a battle hard ethic. Not so grim….
Very beautiful shirt and marketing. I love the shirt already.
Very beautiful shirt and marketing. I love the shirt already…
What a great video. Not ashamed to say, I got a little bit emotional probably because i’m starting to care again.
@Chrispy Same here.
v-necks are awful, love the home hate the other 2
Love the 3 !!
Gotta admit I’m a sucker for these new promotional videos!
*gulps, wipes away tears….
This kit’s pretty cool, marble halls one is awesome, out on a limb but works for me
Videos for both gave me a real buzz, just another part of the positive feeling around the club again
“And my question about us finishing five points off of 4th? Is that with the squad as is, or with first-XI quality additions?“ Sorry, missed this between replies and comments. I’m talking as is, I think the biggest factor this season that faces Arteta is transitioning from 3-4-3 to 4-3-3 successfully across multiple disciplines ie low block lesser sides, to top 6 sides with a varied approach. It’ll have some teething, and will depend on the adaptive abilities of Gabriel/Saliba….and likely Partey when/if he’s added. I think our midfield will determine much of our progress, as last season the profile… Read more »
PedRo
“””””””We have one leader at exec level. We have a technical director free of negative influence. We have one of the best young coaches in world football. We kept our best player. We have the makings of a very, very, very good squad.””””””””
Oh , good to hear.
Top 4 should be a cakewalk then.
I there were more cynical bastards like myself in this world people like Pedro would be unemployed lol.
Every club makes these promotional videos but I’m much rather interested in actual actions than words.
Nice video though. For a moment there I thought that shit box of a car was Arsenal players on their way to training because Arteta banned their exotics like Pep did in his Barca years.
If things are going so well then why are we recycling stories about Auba almost signing his contract because I thought that story was doing the rounds a month ago.
This is Family!
Awesome Video.. ! Good timing on the TH14 statue shot. Gunners for Life!
Ok.. ready for season now. I guess. Can we get a few new midfielders to join our family though?
Locking PEA down is best thing to come out of this summer, been prolific our best players by a stretch and it sets the tone looking forward.
Have to think it reinforces the case should any future signings this summer have reservations about joining club with other options available. That adidas spot seals deal for me, quality.
Everything that’s happened since Mikel came back to Arsenal is some kind of miracle. So have no fear, With a wave of his wand, a di Stefano will appear.
I always thought the Auba deal we be announced tomorrow to get the feelgood factor going as we start the season .
While I share the desire of many on here to sign midfielders it is hugely complicated to get deals done . It will be done I’m sure we’ll before the window shuts
Well I’m looking forward to see Saliba playing. This is a guy Saint Ettiene begged to play in the French cup final against none other than Neymar and gang. Also we looked a season and half he was coming up with notable performances against these guys. Can we really worry if he comes against a Fulham team that is a candidate of relegation before season starts. I’m gonna be worried if we are to go to Liverpool to face that liverpool frontline.
Players will have to pick up their game if they are to improve on last season’s position and that means scoring more goals from midfield.
Class video! I love the Arteta non negotiables! What a boost be for the first game of the season having Auba sign
My only hopes are we beat Fulham and saliba doesn’t make any blunders
He doesn’t need to wow us, just quietly do a job without any major fuck ups will be a more than adequate debut for such a young CB. Anything more than that is a bonus but not necessary
Nice commercial.
I like the new training range for European games. Black
The pan on TH14 statute gave me the chills.
What a player…. never get sick of watching TH 14 highlights… there will never be another.c
Pedro
The contract will ‘enable’ him to become the highest-paid player at the club. Enable suggests that there are some sexy bonuses involved, I’m not sure it means he’s going to be raking in the same takehome as Mesut.
——–
I have a feeling the contract is an incremental one. Something on the lines of, we start you off at 250k then when we have ozil off the books next summer, give you a 50% assured raise, to bring you to 350k (or whatever).
Spicy kit made even better with that announcement video.
The pan on the TH14 statue (wished there was some rain and thunder on it but hey) and the transition glitch from Miedema to DB10…proper, proper edits.
Can we give Adidas the onus of doing the unveil video for Partey or Aouar please?
Based on productivity and value to the club, we should be giving Auba £700k a week.
Taking into account Ozil’s £350k, I think that’s more than fair.
Aubameyang is the face of Arsenal. It’s a no brainer.
Remind.me again, who sanctioned the Ozil deal?
Oh that’s right, I forgot.
Adrian Clark (the guys who doesn the official arsenal videos on arsenal.com – reviews, previews etc) said during his season preview, ‘don’t be surprised if we bring in another creative midfielder to address the need for more chances.
Assuming that the video won’t go on the website, without a review, do you think he know something?
(yes I know I’m clutching at straws, thanks for pointing it out?)
“do you think he know something?”
A bit of torture should fix it.
I propose to tie him to a chair, right in front of Ozil and his Fortnite eyes, until he breaks and start talking.
(That shouldn’t take too long…)
Hello Grovers, a very cool vid, and I did shed a wee tear…..very cool, very London. But….reserving tears of joy for our new lads, Aouar and Partey baby, then….. we can turn up clan like into some other neighbourhoods and kick ass. Until then, sorry to say we are a family missing some muscle and trickery to see us down some Rough and ready Prem opponents.. Been a Le Grove fan for years, amazing community, and now we have this super cool new look to kick of the new season. Never posted before, is there an initiation? Just no dropped… Read more »
I doubt Adrian Clarke is privy to the transfer dealings.
Edu > Arteta > Clarke
Edu > Arteta > Pedro > Clarke
Gunnersaurus > Clarke
Rocky – If Ozil has left next year Auba will be the highest paid player WITHOUT an increase, Simple maths.
Delighted with the Auba news though why it has taken this time is still a mystery. And it still hasn’t happened. Doesn’t really fit with a long term strategy but given his form last year its impossible to argue with.
The club probably held back the announcement because of the lack of transfer activity. That way, when Aubameyang’s signing is on the dot com tomorrow, it will feel like a prize. Won’t be surprised if the deal was done at end of July
CG, it’s the year 2020… top 4 is hard. We’re not in a 4 team league these days. It’s not a cakewalk like it was way back when.
Welcome Redbro14
So Besiktas can’t afford Elneny’s transfer or wages, yet people were hoping Ozil might find new home at one of the Turkish Super Lig clubs?!?!
Ex Chelsea’s Moses is the highest paid player there at just €3m plus add ons ( taxes are lower there)…. how in the world could they ever even come close to matching Ozil’s Arsenal wages ?
I didn’t realize that league was so poor, or are there some wage limiting regulations in place I’m not aware of.
Crazy..
Thanks Pedro, don’t know what I would do without my daily dose of LG. 13.years is incredible, thanks for all your dedication and love. Let’s hope we can begin to enjoy our Arsenal after years of misery and dashed hopes. I know that FA Cup and CS will not satisfy us in the long run, but maybe its a glimmer of hope coming out of some very dire moments. The hierarchy needs to get behind our man and give him more weapons to fight for us. At least one more solid warrior in our midfield…….two would be rocket fuel! Come… Read more »
is there an initiation?
____________
Good Intro Redbro.. yes unfortunately there is an initiation Marc calls you a cunt.. and then Pierre calls you an obsessive . Enjoy that. 😀
Seriously though… basically you just have to let your opinions fly and take the heat.
PedRo “””””CG, it’s the year 2020… top 4 is hard. We’re not in a 4 team league these days. It’s not a cakewalk like it was way back when.””””” Bunkum. 1920 it was hard to get in the Top 4. 2020 its hard to get in Top 4. 2120 will just be as hard to get into to Top 4. Don’t start making excuses. Top 4 for Arteta or Adidas will be making another video with another Arsenal manger next year. Soccer is a results driven industry.Like it or Lump it. He has to deliver CL soccer this year. And… Read more »
Ha ha Midwest, loved your posts, thanks for your tips on navigating around LG heavy hitters. Cunt is a term of endearment, no problem there, an obsessive goes with the territory…..life of an Arsenal fan! Bring it on!
“yes unfortunately there is an initiation Marc calls you a cunt.. and then Pierre calls you an obsessive “
Ha ha!
Come on I haven’t called anyone a cunt for ages.
Well at a couple of hours.
I might be imagining it but, although there are still a lot of heated debates, the foul mouthed name calling seems to have declined.
RedBro know this Red Truth will piss on any parade that happened after 1996 where Arsenal’s concerned or Messi was attending.
You cunch of bunts!
Left
“although there are still a lot of heated debates, the foul mouthed name calling seems to have declined.”
That could well be down to people agreeing what direction Arsenal should go in just having different views on the players etc to get there.
There’s still a few personality clashes but that’s always going to be the case when you have a large group of people passionate about a subject.
CG
Were you there in person watching Arsenal fight for top four in 1920?
Left, it’s a sad state of affairs….nothing like the combustible mix of profound and profane, a veritable walk on the knife edge, a Damocles sword of Pedro ban hanging overhead….
“I might be imagining it but, although there are still a lot of heated debates, the foul mouthed name calling seems to have declined.“
Ha ha, just you wait if /when Arsenal start poorly the whole Emery /Arteta debate will resurface in no time and that always has a few cunts and dipshits thrown around.
“I might be imagining it but, although there are still a lot of heated debates, the foul mouthed name calling seems to have declined.”
PedRo morphed into Kim Un Ped and started dishing out bans like they were MacDonald fries and the peasants fell in line.
I disagree with a lot of Sid’s political views but know I would enjoy going for a pint with him.
Is Un banned?
tom
1920 League Table ( top 4)
1. West Bromwich Albion
2. Burnley
3. Chelsea
4. Liverpool
It was hard then, its hard now.
No excuses. Arteta has to deliver it.
If not, why is he The Arsenal manager?
“I disagree with a lot of Sid’s political views but know I would enjoy going for a pint with him.”
Is it because you think he’d give you one for free?
I don’t think I’m Sid’s type.
Sorry, are we talking pint or cock?
I don’t think I’m Sid’s type.
I meant a free pint
I’ll take a free pint.
Sorry, that was my smutty mind!
Sid doesn’t give free pints
I’m telling you this for free.
Sorry, are we talking pint or cock?
Free pint… that’s how it usually starts anyway
Left, I would decline on both counts….there is NOTHING that is free in life….
Sorry, but Sid is too busy writing down wisdom on the little pieces of paper that go in fortune cookies. He doesn’t have time for a pint. Millions of cookies so little time.
Midwest, hoping to get some of these nuggets of cracker wisdom this Christmas! Where can I get them early to avoid disappointment 🙂
CG, it was pretty easy to make the top 4 under Wenger. Now everyone has the same advantage.
Top 4 is the goal, absolutely… but a cakewalk? One would think you are setting Arteta up for the fall you seem desperate for the entire club to have.
Weird to want to punish your team forever because they rightly fired a manager that was finished.
If only we were owned by a billionaire family with some money, eh? We could then fix the 2 problem areas we have without putting some of our valued players on e-bay. I support a self sustaining business model in principle BUT The Kroenkes have owned the business for years, have continually neglected their basic responsibilities of monitoring their investment & so, if they had any decency, they should stump up the necessary cash – just this once. Must stop as a flock (?) of Cornish pigs are flying past my window.
Pedro,
CG will never let Wenger go.
Arsene will be in his heart for ever.
He represents a certain type of Gooner.
It is what it is.
@Pedro — you are bang right about the League being tough. We experienced this last year where we had 14 draws – games in previous years we would just breeze and guarantee top-4. So unless we have a team playing to a plan for a low-block it will be difficult for us to surpass the points tally and for most season we will be there or thereabouts in terms of top-8. Our midfield lacks creativity – so quality signings are a must. Also a lot of us are assuming best case scenario with Auba, lets assume auba is not available… Read more »
Exclusive: Arsenal have agreed to sell Emi Martinez. Leno is now in line to start against Fulham. [
@trlkershaw@Independent]
Apparently we’re trying to sign up Raya to replace him. Brentford must hate us these days
wow that ad is evocative . Respect . Humility. Belief . So so good. I might even buy the third kit. As for Auba , announce it goddamn it . As for Arteta , its back to Emery’s first season where if not top 4 , a Europa League trophy would be awesome. Team certainly looks capable enough to deliver that.
Nice Video. Kanu’s Chelsea goal still gives me goosebumps. Anyway, I think we need to bring in another creative player. I wouldn’t even mind it if it’s Draxler. Willian alone can’t turn the same midfield from the fourth least creative team to a Top 5 creative midfield. Aouar seems to be the target though. I think I wouldn’t mind that much if we have him and not sign partey. Arteta has made this team solid and we are lacking in guile and creativity. Priority must be on Aouar. Partey is undoubtedly world class though. I am glad bellerin is staying.… Read more »
Touched by the video. Loved the kit. Ordered it right away. I think the wait will be over tomorrow. Auba will be announced. A huge boost before the opening match.
What a terrible decision to let Martinez go..a proper Gooner and probably the most reliable goalkeeper we’ve had in 2 decades…get ready to shit your pants again everytime we concede a corner.
The PL has always been difficult but the quality has increased in recent years due to the amount of money clubs get from the TV deals.
What does need to be remembered however is Arsenal have been several levels below where we should be and have been declining for some time. Currently it looks as if the defence is or close to sorting, attack has some quality, midfield is still severely lacking.
We’ve just got to hope that we do something between no and October to fix that.
Pedro
Of course, you are 100% correct.
For CG this all boils down to one thing and we all know what that is.
The vast majority of fans wanted Wenger out because he was destroying the club. CG on the other hand wanted Wenger to stay because, as he is now proving, he truly doesn’t care for the club.
That’s it in a nutshell as far as I’m concerned.
“””””CG, it was pretty easy to make the top 4 under Wenger”””””” Was it easier or was it Wenger made it look easy? I thought the whole idea of getting shot of our Wenger was to go forwards to greater things and ultimately higher in the league table. I have not one ounce of doubt in my mind, that if our Wenger had this current group of players he would achieve top 4 status by the end of the season. Not one slither of doubt. So if Arteta is this generational coach- and lets hope he is -he will do… Read more »
It will be major crime first of all to sell Emiliano, and also for anything under 50 mill.
I’d sell Leno first
If Martinez leaves, it will be a major step backwards.
Will be livid if Arteta let’s him go.
100% a far better GK than Leno.