Great to see Arsenal fans responding so well the letter yesterday.

Could lead to nothing, or it could be the first step on the path to real fan action. You know, like sending a severed horse head to Josh wrapped in an LA Rams shirt.

Too far?

Sad reality for us is that the exec leadership team only answer to one man, and if that man doesn’t want to make greatness happen, we’re fucked.

The only true way of making things hard for Stan K and his trustafarian man baby is to make a statement in the stadium.

Literally, don’t show up.

I think the empty stands worried the club and those sun-bleached red seats on TV never look good. The only way to make things really unappealing for Stan is to starve the club of fans in the ground. You have to hurt a money many where it actually stings… the wallet.

The way to real change is to convince Stan that selling the club is more financially viable than pumping a few million quid in here and there.

Ultimately, I don’t really understand the point of having a foreign club in the portfolio if you’re actively tanking it into the ground. We’re must be annoying, the cost of bringing us back to the top is getting higher and higher as each season passes, and to truly make it happen, there needs to be a concentrated effort.

I’m not sure Stan has the stomach for that.

Even if we move back to the top, does it really impact their LA life? Doubtful. Not sure people in their circles give a rats backside about how his English club is doing.

We know that £2b wasn’t enough for Stan. He’s already rejected a mega bid. But everyone has a price. There’s a threshold for every owner. A cost vs aggravation equation. One that looks to be getting the better of Roman Abramovich of late. The Russian has no love from the people, no love from the government, and things are so crazy, even he’s starting to look like a pauper.

… however, slate Roman all you like, he loved the football. Joy factored in his passion.

It doesn’t factor into Stan’s. Most billionaires would stop doing something when it became arduous or unsatisfying… or, you know, a bit embarrassing. The sticking point is that Arsenal was never a plaything for him, it was just an asset that made good returns (in a property sense). The only difference now is that the top four supremacy we once boasted has disappeared. How much more valuable can the club get without success?

I read an interesting quote about someone in politics.

‘If you have no values, how can you be judged?’

It’s similar in sport.

‘If you don’t care about winning, how can you ever feel the burn of failure?’

Back to the takeover… where does the money come from?

We’re a real jewel, a very attractive sleeping giant, instant credibility if we were purchased. But are the Arab countries getting a bit bored of throwing so much money at a problem that even PSG levels of investment can’t crack the big trophies?

Or does the fame, credibility and power our postcode offers investors still make us a prize worth chasing?

You still have to give reason for someone to sell.

Arsenal fans are a comfortable bunch. We’re mostly well off, we mostly don’t like conflict, and the idea of spending your Sunday protesting something that is ‘supposed’ to give you joy seems a little offensive to most.

You also don’t want to be told what to do by some loudmouth behind a keyboard or camera. You don’t want your fandom to be judged by whether you go or not. I’m not a season ticket holder at the minute, but when I was, I detested armchair folk telling me how to support.

‘Go fuck yourself’ I thought. I put my money down. I stand in the cold watching Theo Walcott fall on his arse all day. I’ll support how I want. It’s very, very hard to take a rationale view to football, especially if you’ve spent money on it.

… but perversely, if you see your season ticket as a long term investment, the way to get the most value from it is to miss 5 games in unison with 30,000 other fans when things inevitably go sour this season.

The property equivalent is a little bit like owning an old property in London they won’t let you build on because it’s listed. Do you sit on it, because there’s sentimentality and rules in place, or do you burn it down totally by accident?

There aren’t many that take the latter option, but those that take the former are richer than you.

Do you want to be football rich? Well, you know the answer (don’t go. Please don’t try and start a fire)

My campaign would be:

#DontSitOnItSellIt

Needs some work for sure.

Let me know what YOU think in the comments.

P.S. I was flying through the preseason game, but excellent to see Martinelli and Saka score! Well played to Olayinka as well. WINNING START. x