Ivan ‘CASH MONEY’ G x Emirates collab, is ON.
Straight from the BBC’s mouth:
The Emirates name will feature on the shirts and kit of all Arsenal teams until the end of the 2023-24 season.
It is the largest sponsor deal signed by the London club, and will see the Emirates shirt partnership, which began in 2006, run to at least 18 years.
That will surpass Arsenal’s previous longest, 17-year, shirt deal with Japanese electronics firm JVC from 1981 to 1999.
Ivan had this to say on the deal.
‘Our shirt partnership is the longest running in the Premier League and one of the longest relationships in world sport,’
Well, you can’t knock that sort of money. Some might ask why we’re giving them such a long deal, when the value of Premier League sponsors goes up so regularly. Well, I think there might be a couple of things worth noting. Firstly, Arsenal like to treat their sponsorships like partners, versus interchangeable commodities (ala United). There’s method behind this, the idea being that if you treat people well in the good times, they’ll be good to you during the bad and let’s be honest, we’re hardly in good times right now.
The second might be that the neverending deal inflation might not survive a recession. I’m not saying one is coming next year, but with the UK about Brexit, and America overburning their economy with risky tax breaks, there could be some ramifications both sides of the pond that impact brand appetite for dropping £40m a year on a club that’s rocking last 32 games in Ostersunds.
ALSO: Nearly forgot to say. Arsenal are literally not even an important club in Europe at the moment. We’re likely to see another year outside the top 4. We’ll probably not win anything, putting our last league win at 14 years ago. We just flogged our best player. We must be fair, the clubs backroom team do a pretty good job flogging an unappetising marketing proposition in my opinion.
Cannot wait for David Ornstein to tell the fans there’s only enough money for Jonny Evans and Jean-Eric Maxim Choupo-Moting.
Some hilarious rumours propping up some of the tabs. They reckon Josh Kroenke is over in London on a fact-finding mission as Arsenal head into 18 months of managerial uncertainty. Reckons he can learn the whole thing in 3 months. Very arrogant.
Club sources say that Kroenke will not be intervening in the running of Arsenal, but wants to gain a deeper understanding of all aspects of the club.
He is also said to be bringing his expertise in the development of an e-sports strategy, comprising the rise of professional gamers and YouTubers, who can now attract 1.5million viewers to their clashes.
The overarching theme of this article is now the papers are calling Catalyst for Change a project, and Josh is feeling his way in. I love that what little he knows so far, he’s assumed that e-sports is a good fit.
Journo: Josh, I need to pad this story out, what else do you do?
Josh: Errrr, shoot bison, swim in cash money from the Emirates deal, eat out with Thierry, spend money
Journo: Is there anything else?
Josh: e-Sports. It can be soccer. Kind of the same. In fact, it’s probably the same.
This doesn’t excite me in the slightest, it feels like Jared Kushner being put in charge of finding peace in the middle east. What does worry me is it’s the prelude to the 37-year-old trustafarian being implemented as an important part of the Arsenal management setup.
It’s one thing being under the dreary ownership of Big Stan. The idea that you can be bequeathed a football club, and know what to do with it feels me full of dread. I’m having visions of Marcus Aurelius handing over Rome to Commodus.
With his accession, says Cassius Dio, a senator and contemporary of many of the events which he records, “our history now descends from a kingdom of gold to one of iron and rust, as affairs did for the Romans of that day” (LXXII.36.4).
Indifferent to the affairs of government, Commodus gave himself over to the pleasures of the court, which led to a series of intrigues and miscarried conspiracies.
I mean, sad thing here, is Arsenal haven’t really been the Kingdom of Gold, unless of course, you count having a whopping bank account as gold, WHICH AS I WRITE IS EXACTLY THE CORRECT ANALOGY.
Ffs, we really are f*cked.
Anyway, I’m also still struggling to lean into the notion that Wenger will leave this summer. I was chit-chatting with the excellent Myles Palmer about the above Josh story, I said my semi-worry was that Wenger would win the league cup and win an extension, he said one of his pals said this.
“Arsenal have a habit of coming out of hiding for games like this.”
It’s so true. Don’t write off a League/Europa Cup double, it’d just be so very Arsene Wenger. In one game, at Wembley, you’d fancy Arsenal to put up a fight. Wenger did it in the semi-final against Pep last year no reason he can’t do it again. In Europe, Lazio lost, Dortmund conceded 2 away goals, Napoli lost 3-1 at home, Zenit lost, Nice lost and so did Villareal. Atleti, Bilbao and Milan the only worries, only one I’d really lose sleep over.
So, my point being this, don’t count your chickens on change, Wenger is likely going to be here next season because Stan just can’t quit him.
Right, see you in the comments.
PODCAST recording tomorrow with a very special guest (exPro). We’ll be releasing on Friday this week, after leg 2 of Ostersunds. I’ll tell you the name tomorrow and give you the chance to ask a question yourself.
Alex Fynn, friend of the blog and author of the excellent The Making of a Modern Superclub, is talking at Birbeck College about the future of Arsenal and Spurs. It’ll be a great talk, it’s on Monday, and you should register yourself a seat here for free. It’ll be educational if you’re into the business of football.
UPDATE: Earlier, I stated it was the 2nd largest deal in the world. WRONG. Looks like Wenger averageness kicked in. We’re nowhere near the top table.