Arsenal have been embarrassingly called out by Lyon over their derisory bid for Lacazette earlier on in the summer.
“The reality is that the club Arsenal made an offer worth 35m euros (£29m), which Lyon did not follow up on for one reason: OL will keep Alexandre Lacazette who is irreplaceable and who is one of the main leaders in Bruno Genesio’s squad.”
The way Lyon work is that all players are transferable. Their owner, Jean-Michel Aulas, sold some serious assets back in the day when Lyon were the dominant force in French football (Diarra to Madrid / Essien to Chelsea). Every player is transferable, the money he gets for his stars is ploughed back into finding more gems to sell. Something went wrong in their approach, much like Arsenal’s plus PSG came to party, which led to a demise.
So, point here is Lyon will sell if we pay.
The fact Arsenal are dropping bids that are lower than West Ham says a lot. The fact we’re even in for Lacazette says a lot. He’s a West Ham striker at best, and we’re dropping lowball bids to find value in a market where we don’t need to be doing so.
Lacazette didn’t make the French squad that Giroud and Gignac did. He couldn’t make their squad, at 25 years old, when Martial did and Benzema was bombed out. He’s no spring chicken, he could only manage 17 goals last year. He’s a punt on a player who is probably not going to blow up the world football scene.
What are we doing here?
Arsene Wenger has shown a few things over the past 4 or 5 seasons. The main one being that as an economist, he’s really lacking.
He missed a few of the important modules coming through university.
#1 Supply and demand. If there is not enough supply to meet the demand, then prices go up. A lack of world class strikers is NOT a new issue. The reasons fees are so high is because there is a scarcity of talent.
#2 Inflation is and has been a thing in football since the nineties. We’re looking at almost 30% a season. Quick and fast rule here… if TV deals go up, so do player wages and player prices.
Suarez £40m >>> 1 season later £70m
Higuain ‘we don’t see the value in £32m’ >>> 3 seasons later goes for £92m
You can’t fight it. It is what it is. No one cares what you think about valuations. They’re going up for everyone. If you can’t keep up, get out.
#3 Player inflation greatly outstrips interest rates. Keeping cash in the bank actually costs Arsenal money. In 3 years, has our cash pile brought in £60m revenue? Of course it hasn’t. Like saving for a house in the UK, if your wages don’t match the hike in house prices, your deposit pile grows every year, but it becomes worth less.
Instead of dithering, back a horse.
We’re entering the year of the £100m player. Why? Because football is not a bubble. We’ve been saying it for years as people were predicting mass bankruptcies of clubs, that as long as the money keeps pouring in, there will be no end to this gravy train. Football is a global product, the Premier League is just getting started when it comes to exploiting the opportunities.
Pissing around with tier 2 players like Lacazette is not how you win in this game. We need to go harder, get smarter and accept that it’s no longer paying a premium to go £40m on a striker, it’s going for the cheap option.
FINAL POINT: A lot of people say that Arsene and Ivan are right to keep their negotiations private for players.
Here’s the thing, if the whole of Europe knows 1) We have loads of money 2) Our idea of value means 1997 prices that are basically ripping off clubs… we’re not going to do too well out of them.
Everyone knows our transfer strategy is based on Wenger unearthing a gem he can show off about. It used to work, now any CEO in world football who has Wenger bidding for his player will know that we’re not paying enough.
Right, that’s me done. OVER AND OUT.