Someone asked me earlier on what my thoughts were on Liverpool’s new signing?
I said, ‘Fir-mi-no’
How about that for some ‘hit for six’ banter in the AM?
You loved it. Don’t pretend you won’t be dropping that joke in your Football Whatsapp group.
Se we had another smattering of ‘CECH DEAL DUN’ yesterday, but still no news on the Arsenal.com, and as you know, if you’re a real bore, you’ll constantly be telling people you won’t believe anything until it’s on the main site.
HAVE SOME FUN. LIVE A LITTLE. CLICK A BIT OF LINK BAIT YOU SALMON.
Bask in the unofficialness of it all.
Anyway, I think I raved pretty hard about Petr Cech yesterday. There are few people upset that Chezzer isn’t getting a fair crack. The people who truly believed he’d be the best keeper in the world (and probably told a few people they didn’t get football if they didn’t understand Denilson’s value) and that it was only his attitude keeping him rooted to the bottom of the save percentage league for keepers who have played over 50 games.
On the Pole. He looks like he could be a good keeper, but the reality is, he’s really not. He had the same remarkable skill Almunia had in being able to make ineptness look like bad luck. I think the reality of Chezzer and Ospina is this… the team in front have done a fantastic job two seasons in a row in making Chezzer the golden glove despite not ever really showing for it, and making Ospina look acceptable between the sticks.
Imagine how good we’ll be when we have a keeper than can actually dig us out some points?
Another thing you have to consider is his attitude. The fans aren’t too keen on him and nor are people who work with him at home and internationally. He’s not a hugely popular figure. I was told a few seasons back he and a previous captain had a dust up over his LIFO attitude to training (last in first out). Then you factor in the selfies, the cross bar challenge antics at half time against Monaco, the smoking in the changing room, he’s dad digging out Mertesacker, the smoking at the FA Cup, the smoking on the jeep outside his flat, the average performances… I mean, it’s hard to say he’s not made it extremely difficult to believe we’ve all got it wrong?
I don’t think he’s been helped by having a keeping coach we all know is substandard.
Can’t believe @Arsenal have let @Keepersworld Tony Roberts go!!! #bestcoachbyamilethere!!
— David Seaman (@thedavidseaman) June 18, 2015
Good to see Big Dave saying what we’ve told you for a while here. Gerry Peyton still at the club. Part of the fraternity. Well, at least he’ll be marginalised this season. Writing is on the wall though.
Charity Shield will have a bit of extra spice, wont it?
Yes it will.
What else is going on in the world of ‘OMG that’s hilarious?’… how about Harry Redknapp doing a piece with Guardian?
The only bit worth entertaining is this…
“Unless you’re Arsène Wenger and have real control of the club, agents will go directly above the manager. If they have an issue with one of their players, they’ll go to the chairman: ‘Oh your manager is an idiot because he’s not playing my player’. That’s how it’s gone.”
POWER. I mean, really, it is a sorry state of affairs how it is in the game at the moment. It’s quite clear that Tony Fernandes just wants to manage the team himself. And hey, why not? Stick a stooge in and run things. After all, it’s his money! If you can’t have fun with it, what’s the damn point?
Another interesting story brewing in the background is the Ramos one at Real Madrid. The 29 year old appears to be on the way out of there after falling out of favour with Perez. This read here is interesting because you realise what a total farce it is over there. It’s run more like a defunct political party than a world class football establishment. It’s amazing how they succeed financially by being so groteque.
Anyway, at 29, he’s probably not worth it. It is worth mentioning we went in hard for him a few seasons ago when he was having issues with Jose Mourinho.
One to watch is announcement of the Laporta / Abidal campaign for the presidency. I sincerely hope there aren’t any Arsenal players looped into the major promises they normally dish out during these runs.
You know what is a bit sad, and I’ve written about this before… the race for page views via transfer stories.
Now, I get that publishing houses need views to make money, but for me, that whole approach is totally flawed anyway and marketeers are going to catch onto that soon enough.
Here’s are the things you need to consider as a publisher.
1. If you’re chasing page views, you’re chasing the wrong metric, because anyone can get page views through work that isn’t credible. Publishing is about creating work that is meaningful. Sure, you’re always bring in a certain type of fan with the durge, but the job of content is create a connection. To create a relationship with your audience in some way shape or form… dependent on what your brand is about.
2. The Holy Grail of publishing is to become a destination website. Somewhere people land in their morning run of websites. Buzzfeed is a destination, The Guardian are a destination, Le Grove, on a small scale still manages to be a destination for a lot of people… how many of those shit peddling website earn a direct visit from you? Very few.
3. You can chase a read, but if someone lands on that read and it’s a round up of other nonsense and they’re disappointed, chances are, they’re not going to hang on your destination and visit other pages.
So this desperate chase misguided news sites are involved in generally occurs because in dying business models, the people at the top are looking at the wrong metrics and destroying their brand in the process.
The solution to low traffic can never be to lower your values.
Buzzfeed have it nailed because you don’t buy advertising space around the side of the site, you buy a news story (native advertising) that blends in with the rest of the content (and you buy it up front). The only reason they can do that is because you generally know what you’ll get there. ’10 moments Kim Kardashian at an Apple perfectly’ will deliver on your expectations as a reader. You know that they connect with what you want in that moment, so you’ll explore ten or so pages. So advertisers content blends in, and often does better than normal content because it’s part of the story, not an interrupter around it (banner ads).
Even The Daily Mail get this. They create stories that rile you, but they don’t tend to engage in too much utter drivel with transfers (if it is, at least it feels original), they know, if they want to keep you on that site, they have to rile you… and they do it incredible well and in the process, make themselves a destination.
As archaic advertising models evolve, I’d imagine these pissy sites that peddle increasingly absurd stories will begin to die… because sites like Medium are charging on consumer time on site over page views. Quality over someone just dropping in and out with zero context.
Anyway, there’s my little piece on the state of digital publishing.
P.S. We signed the Romanian under 16 captain. WOO!