Hey everyone. Beer in Croatian is ‘Pevo’. Wine is ‘vino’. Hello is ‘bok’.
Are you feeling learned up to the max? Good. Let’s settle into day 2 of content that doesn’t revolve around Arsenal and their inaction in the transfer market.
Today, I’m mostly considering the match day atmosphere at Arsenal and what can be done to combat the decline. Now, I don’t like to pick on the home fans. I am one. I know the sacrifices you make financially and with your time… and occasionally your toes. But, it’s hard to ignore the truth about the atmosphere… it’s pretty bland. It’s also hard to put your finger on exactly why.
I actually don’t feel I have the guts to get up and sing on my own. I sometimes feel a bit silly when I start joining in with a small group of people. You feel like the guy at a festival who busts out a guitar and starts covering Christian hymns. I know everyone who doesn’t have a season ticket claims they’d be the one man singing army… but look… most of the away fans are in the stadium and they’re not helping the cause either.
So what are the solutions?
Singing sections would be great. Either side of the away fans. Maybe one in the corner where Redaction hang out. Trouble is, those areas take a while to work out. People don’t want to sacrifice where they are even if it is for the greater good… a bit like the bedroom tax eh?
How could we implement it fairly? Maybe we could hold a club referendum. All season ticket holders vote on the move? The club have a new super, super quality digital CRM section going live, so it’s possible. Though, very disruptive. You know what though. Maybe it’s something to think about. A shake up at the club. It’s not like football is a democracy, we’re already hostage to season ticket prices… why not be hostage to policies that make for a better experience?
A more powerful fan committee at Arsenal could be interesting. Or bolder moves by the club to make the experience better… you know, away from an aesthetics perspective. I refer back to working with the Saracens CEO… who is a Gooner. The focus there is making the club the best match day experience in the land. The question isn’t how can we drive more revenue from fans… it’s how can we ensure we always sell out because of the value we offer. Do Arsenal focus on value? No. Which contributes to the feeling that you’re being tucked up. Which I personally think contributes to a negative atmosphere. People blame Le Grove for propagating a negative atmosphere, like people in the ground are brainless. There’s a deeper underlying issue… and i think value is at the heart of it.
What do the club offer fans pre game to get us into the ground? What is the point in a half time big screen round up you can’t hear it? What is the point in 2 million LED TVs that have no sound? Could Arsenal do something with the vast plots of land around the ground? Could they do anything digitally to improve experience? Could they do anything with drinks prices after the game if we’re celebrating?
It’d reduce queues at the station, drive more revenue to Delaware and it’d promote more community.
The other issue as I see it seems to be the average age of the fans. 43 is where it sits… staggering stat. Now, is this because most people in their early twenties are unemployed? Is it because the club failed to encourage kids into the football addiction funnel at an early age? Something is wrong because the funnel has dried up. There will come a point where we don’t have the next generation coming through. I know Arsenal have made cheap seats available to teens… but could they go further? Sadly, it’s a cost thing. Arsenal, being a long term club must see the benefit of a short term loss for a long term gain…
Could Arsenal maybe benefit from a bit of psychology with sound? There’s a Tedtalk about green energy. This team sent out letters to houses stating their energy consumption was costing them more than their neighbours. Why? Well, no one really cares about energy. It’s a boring topic. They do care about money. The outcome was that these houses reduced their consumption because their pockets were a touch point. Could Arsenal take this premise with sound. If you knew your block was the quietest, would that embarrass you into singing? It would me. If you knew your block was the noisiest… would that encourage you to maintain that status? It would me. It wouldn’t be hard to measure it either. It could be quite fun as well. Embarrassing fans into contributing verbally. You could create some pretty amazing content off the back of that as well… real infographics that plotted quadrant noise against in game incidences.
I think overall we’d love safe standing… People on their feet sing. There’s something more tribal about being on your feet. It’s like going to war… which is what football is… however you want to gloss it up. It’s a shame there’s no politician brave enough to make a decision based on science. They all worry they’ll be the person tarred with the brush of shame should something go wrong. That’s the UK for you today.
Those are my thoughts ok noise… what are you thinking?