Good morning friends of the world. How are you today? Bored reading about Paolo Di Canio’s fascist views? Is he a racist? Isn’t he? Who knows. Twitter and the world wide web is on the hunt to find out. It’s interesting in the world of 24/7 media that there is no room for grey. It’s black or white. No flexibility in anything. If a view doesn’t conform with the happy level of vanilla expected these days, you’ll be taken down. I’m not saying I agree with some of the things Di Canio has gone on record as saying, but jeez, shouldn’t we have been taking him to the cleaners when he took the job at Swindon. If Gareth Bale wasn’t the darling of English football at the moment, it would have been interesting to see whether Suarez could have maneuvered his way into any of the awards. Amazing how quickly players like him and John Terry can worm their way back into mainstream good books.
Anyway, enough of that, how about the story that Alex Song might be on his way back to Arsenal this summer? I know. Nonsense. The story has almost zero base to it. The Express has the reputation of a national paper, which for me, should come with journalistic standards. So how it consistently puts stories out the length of a Tribalfootball article and that’s deemed enough to be a substantiated football rumour. Crazy a professional publication can have such low levels of editorial pride when punching out stories into a web chocked full of landfill websites.
I saw The Sun is planning on taking The Times on… they’re going paywall style. I asked myself, ‘who the f*ck would pay to go behind The Sun paywall?’… then I read into it with a little more vigour and found out that they’re going to offer Premiership highlights straight after the games. That’s a pretty good deal. Their sport pages always make for an interesting read even if you do find them more inflammatory than Abu Hamza speech at a Bruce Springsteen concert.
Newspapers and television are going to have to find a ways of competing with free and illegal models. It always takes a while for people to work out how that can happen without sacrificing a single penny of profit. In the end though, brands get there, or they die. The television model is already starting to break up. 4G networks are allowing us to digest media anywhere and on any device. I can buy Sky Sports on my iPhone for £4.99 a month. I’ll soon be able to buy access to all Premiership highlights directly after the game through my phone. What I’m hoping comes next is the ability to purchase games in a pick and mix kind of way. It’s already happening around the globe at a scale no web security company could possibly counter… so why not embrace it?
I know, I know. If you let football fans have Saturday games on TV, no one will go. But hold on, Arsenal seem to NEVER play on Saturdays (I exaggerate), yet we always seem to churn out a relatively full stadium (I know, I know, I exaggerate) . Same for most clubs who play TV games regularly. Why can’t the Premier League experiment with a few Saturday games on the box. If attendances drop, then they have a case to say ‘no way’ to making them available for domestic fans. If our natural love for the game shines through in the way I’d hope it would then maybe there’s a strong case for giving domestic the same access fans in Saudi Arabia are given.
Plus, it opens up a brand new revenue stream. What makes the prospect of this even more interesting is that as far as I know, there are no rights distributed domestically for home games on a Saturday. Is there the opportunity for clubs to sell their own digital season tickets? Or could someone other than Sky come in for the package. I mean, there have been rumours for a while that Apple were interested. We know Disney wanted the Premier League in their portfolio.
I think the who new media age is really interesting. It’s still showing no sign of maturing and for every year it doesn’t conform, a new way of the people having it their way emerges.
Media bosses should just face up to facts, you’re going to have to budge if you want to take things to the next level.
Anyway, Alex Song, what a load of absolute nonsense. The Express, a terrible online news offering.